User posts are advertisements!

August 30, 2012 by
Social Media Law

The Advertising Standards Board

The Advertising Standards Board (ASB) is the centre piece of the self-regulating system of the Advertising Standards Bureau (Bureau).  The ASB includes twenty (20) individuals from a broad range of backgrounds and age that represent the diversity of Australian society.  It investigates complaints made in relation to an advertising or marketing communication, taking into account the appropriate sections of the Australian Association of National Advertisers Code of Ethics (Code) and any other relevant codes.  [Read more...]

Filed Under: Legal Articles Tagged With: ,

How much is a Twitter follower worth?

January 25, 2012 by
ecommerce law

Allegedly $US20!

This was the value of the loss claimed per Twitter follower in a claim brought before the United States District Court in the Northern District of California against Noah Kravitz (Kravitz) by his former employer, Phonedog.com (Phonedog).

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Filed Under: Legal Articles, Social Media Law, Technology Law Tagged With: , ,

Legal risks of social networking for business

August 24, 2011 by
Social Media Law

Much has been written on the “perils” of engaging in social networking by Australian business.  There are even some decided cases that have emerged in 2011 which highlight some of these perils.  Whilst there is no need to panic, by participating on Social Media Sites (SMS) during and after hours Employees can, and do, expose themselves and their Organisation to a diverse range of legal risks associated new millennium scenarios that remain largely untested legally.

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Filed Under: Intellectual Property, Technology Law Tagged With: ,

Australian Competition and Consumer Commission v Allergy Pathway Pty Ltd (No 2) [2011] FCA 74

August 9, 2011 by
Social Media Law
Misleading and deceptive conduct found because of failure to remove false statements on Facebook wall.

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Filed Under: Intellectual Property, Technology Law Tagged With: , ,