Search engines use a variety of algorithms and methods to determine the relevancy and ranking of websites on the search results page, based on keywords. Importantly, search engines can refer to a websites ‘meta tags’ to find relevant words to match with search results. As a result, meta tags have become increasingly important for businesses and their online presence. However, the case of Accor Australia & New Zealand Hospitality Pty Ltd v Liv Pty Ltd [2015] FCA 554 (Accor Case) highlights the difficulties of meta tags with respect to trade mark infringement. [Read more…]
Accor
Can meta tags constitute trade mark infringement?
July 8, 2020 by Dundas Lawyers
Filed Under: Intellectual Property, Intellectual property litigation, Internet Law, IT Law, Legal Articles, Technology Law Tagged With: Accor, intellectual property, meta tags, technology law, trade marks, Trade Marks Act 1995
