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Is the use of a trade mark in AdWords an infringement?

The concept of ‘Googling’ has become a part of everyday life.  But does anyone ever stop to think how Google results are collated?  In the case of Veda Advantage Limited v Malouf Group Enterprises Pty Limited [2016] FCA 255 (Veda Advantage case) one company did just that, and they were not happy with the answer.  The case concerned the use of registered trade marks as keywords and in the title tags and descriptions of sponsored link advertising in the Google AdWords program. [Read more…]

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