customer survey

7-Eleven customer survey: do privacy policy terms equal consent?

In 2020 the 7-Eleven Stores Pty Ltd ACN 005 299 427 (7-Eleven) chain launched a customer feedback mechanism nationwide which prompted customers to complete a voluntary survey about their experience in store on a tablet device.  When a customer completed the survey, a digital image was taken of the customer which was shared with two (2) Application Programming Interfaces (API) to assess and record certain information about the customer.

On 29 September 2021 the Office of the Australian Information Commissioner (OAIC) recently declared that 7-Eleven breached Australian Privacy Principles with these actions.[1]

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