deceptive statements

Australian Competition and Consumer Commission v Coles Supermarkets Australia Pty Limited [2014] FCA 634

Please note this article has been updated.

Supermarket giant Coles has been advertising bread using the phrases “Baked Today, Sold Today”, “Freshly Baked”, “Baked Fresh”, “Freshly Baked In-Store” and “Coles Bakery”. In reality, the bread was partially baked, in some instances overseas, up to six (6) months before being defrosted, with the final baking process occurring in Coles’ stores.

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