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When is your licensee really a franchisee?
September 5, 2012 by
Franchise versus distributorship
We are often asked what the difference is between a business operated under licence governed by a distribution agreement and one operated under a franchise agreement. In short, the franchise relationship is predicated on control and breadth of influence, while a distribution agreement is narrower in scope and does not concern itself with marketing and merchandising. [Read more…]
