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Mere puffery vs misleading and deceptive conduct – where is the line?
In the case of Australian Competition and Consumer Commission v TPG Internet Pty Ltd [2013] HCA 54 (ACCC v TPG), the High Court of Australia (High Court) drew a distinction between mere puffery and representations with the intention of marketing. This article explores the decision in ACCC v TPG and the distinction between puffery and…
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Overview of the Unfair Trading Practices Bill 2026
On 1 April 2026, the Australian Government introduced the Competition and Consumer Amendment (Unfair Trading Practices) Bill 2026 (Cth) (Bill) to amend the Competition and Consumer Act 2010 (Cth) (CCA) and Australian Consumer Law (ACL).[1] If passed, the reform will take effect on 1 July 2027. The Bill’s amendments aim to protect consumers from manipulative…
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ACCC publishes guidance on cash acceptance industry codes
From 1 January 2026, new cash acceptance obligations have commenced under industry codes applying to supermarkets and fuel retailers, overseen by the Australian Competition and Consumer Commission (ACCC). In March 2026, the ACCC published guidance on these newly enforced regulations, reminding retailers to consider their obligations before penalties apply on 1 July 2026.
Australian Consumer Law
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