Trademarks and brand protection

  • IP Australia adopts Madrid Goods and Services list

    IP Australia adopts Madrid Goods and Services list

    From 26 March 2024, IP Australia has implemented the internationally recognised Madrid Goods and Services list (Madrid List), replacing the AU Goods and Services Picklist.[1]  The adoption of the Madrid List comes as Intellectual Property Australia (IP Australia) seeks to align the Australian classification standards with the other intellectual property offices around the world.

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  • Use of competitors trade marks for comparative advertising

    Use of competitors trade marks for comparative advertising

    Comparative advertising can be a powerful tool, but it must be done within the bounds of the law. Learn more about the legal implications of comparative advertising in Australia, including the case of GlaxoSmithKline Australia Pty Ltd v Reckitt Benckiser (Australia) Pty Limited (No 2) [2018] FCA 1.

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  • What is a certification trade mark?

    What is a certification trade mark?

    Learn about the differences between certification marks and standard trade marks, the complex process of obtaining one, the certification rules, and more in this comprehensive article. Discover why certification marks are important and how they can benefit your business.

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  • The importance of using your trade mark

    The importance of using your trade mark

    Protect your valuable intellectual property asset – your trade mark – by learning how to use it effectively and prove its use. Get the full details in this blog post.

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  • Groundless threats of trade mark infringement

    Groundless threats of trade mark infringement

    Businesses must be aware of the legal considerations when making allegations of trade mark infringement. Learn more about the Pacific Ale Case and the two possible defences, Section 129(4) and (5) of the Trade Marks Act 1995 (Cth), to protect your brand and avoid potential legal ramifications.

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