Digital marketers

  • Use of the © (copyright) symbol

    Use of the © (copyright) symbol

    It is something that is often overlooked, however it is considered best practice to add a copyright statement and the little © symbol (Copyright Statement) on any literary or artistic works (Works) that a business publishes and asserts that it owns.  Under Australian law, the “material form” of all original Works is automatically protected by…

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  • Australian Court: AI can’t be “inventor” in Australian patent

    Australian Court: AI can’t be “inventor” in Australian patent

    The Federal Court of Australia has made a groundbreaking ruling on the patentability of works created by Artificial Intelligence. Explore the implications of this decision and what it could mean for the future of patent law.

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  • Is social media chat log a document in Federal Court?

    Is social media chat log a document in Federal Court?

    The Federal Court has addressed the hearsay rule exception of using a log from an instant messaging platform to prove the identity of the sender, date, time of the message, and contents of the statement.

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  • Legal risks inherent in the In-App Purchase business model

    Legal risks inherent in the In-App Purchase business model

    Software developers and publishers are offering users the chance to make In-App Purchases within their software, but there are legal risks involved. Learn how to protect yourself and your business by understanding the requirements of distribution platforms and Australian consumer law.

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  • Legal issues of gamification

    Legal issues of gamification

    Gamification is a popular way to engage customers, but there are many legal issues to consider. This article looks at those issues and offers advice on how to get started.

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  • Social media rant costs respondent upwards of $350k!

    Social media rant costs respondent upwards of $350k!

    Posting unsubstantiated allegations on social media can be risky. Learn about the consequences of a case in which a business was found to have misled and deceived customers, and how to protect yourself from similar situations. Read the full article to find out more.

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  • Are your website terms and conditions contractually binding?

    Are your website terms and conditions contractually binding?

    Online contracts have legal implications and must adhere to consumer protection regulations. The Australian case of eBay International AG v Creative Festival Entertainment Pty Limited (ACN 098 183 281) [2006] FCA 1768 highlights the importance of understanding these regulations when drafting online contracts.

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  • Thumbs down to McDonald’s “send to friend” campaign

    Thumbs down to McDonald’s “send to friend” campaign

    Businesses should be aware of their legal obligations when using ‘send to friends’ facilities to avoid potential liability for breach of anti-spam laws. Find out how one company faced legal action for failing to comply with the Spam Act 2003 (Cth).

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  • User posts are advertisements!

    User posts are advertisements!

    The Advertising Standards Board upholds the Code of Ethics for advertising and marketing communications. Decisions included user comments on social media being subject to the Code. Advertisers must take extra care to comply.

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