Introduction to intellectual property

Intellectual property (IP), in the Australian legal context, is much more than copyright and trade marks, it includes confidential information, registered designs, trade secrets, patents and plant breeder’s rights.  The protection of intellectual endeavours has been something which the law has recognised for centuries and something which the innovation agenda has embraced.  IP is becoming increasingly important as organisations strive for competitive advantage in the innovation age (click here or insert).  IP rights arise at both common law and statute and aim to protect a broad category of rights over the fruits of intellectual efforts. These rights fall into two (2) distinct categories, those that are registerable and those that are not.

Registerable intellectual property rights (in Australia) include:

• Trade marks;
• Patents;
• Designs; and
• Plant Breeder’s rights.

Non-registerable intellectual property (in Australia) include:

• Copyright;
• Trade secrets; and
• Confidential information.

This article aims to provide a short introduction to each type of IP and will provide the reader with links to further information as required.

Identifying your IP rights

Trade marks

Registering a trade mark under the Trade Marks Act 1995 (Cth) is a way of protecting a brand to ensure that it can proceed with less likelihood of being confused with other brands.  The development of a registered trade mark is a vital component of an effective marketing strategy for goods or services.  A trade mark can be a letter, number, word, phrase, sound, smell, shape, logo, picture, aspect of packaging or any combination of these.

Certification trade marks

A certification trade mark is a right that signifies the bearer of the trade mark has met an official standard, such as Australian Made.  The standards often associated with a certification trade mark include quality, content, method of manufacture and origin of manufacture.

While a certification trade mark is a form of trade mark, there are fundamental differences between a certification trade mark and a standard trade mark.  Where a standard trade mark is designed to only allow the registered owner to utilise and receive the benefit of the trade mark, a certification trade mark is, generally, extensively licensed out to third party manufacturers and service providers, who are subject to their compliance with a set of rules or standards.

Patents

A patent, registered under the Patents Act 1990 (Cth), grants exclusive rights, to the holder of the patent, in possession or control over a new invention in return for public disclosure of the invention.  This provides protection over the patent owner’s intellectual property while:

• the invention is further researched and developed; or
• the patent owner commercialises and obtains the economic benefit from the invention.

During the patent period the owner is entitled to defend the invention against infringement.

The Patents Act 1990 (Cth) recognises two types of patents, standard patents granted under section 61 Patents Act 1990 (Cth) and innovation patents granted under section 62 Patents Act 1990 (Cth). The differences are detailed below:

Designs

A design, as defined in the Designs Act 2003 (Cth), refers to the overall appearance of the product and comprises of one or more of its visual features.  A manufactured or hand made product may contain registerable visual designs with features including the shape, configuration, pattern and ornamentation, however, a design does not include the feel, the materials used or any infinite dimensions. It is not necessary for the visual feature to serve any functional purpose.  Designs are registerable if they are new and distinctive when compared to the existing designs published within or outside Australia.

Plant Breeder’s Rights

Plant breeders have the right to register new plant varieties in accordance with the Plant Breeders Rights Act 1994 (Cth). To qualify as a variety capable of registration the variety must;

• have a breeder;
• be distinct from other varieties;
• be uniform and stable when propagated; and
• must not have already been or has only recently been exploited.

Copyright

Copyright is a suite of rights, referred to in the Copyright Act 1968 (Cth), which protect an expression of an idea such as literary works, films, music, pieces of arts and computer software. Where copyright applies it prevents other parties from reproducing that work. Copyright automatically protects the results of the owner’s skill and effort in producing and recording the work in a material form.

Copyright endows the owner with certain rights including the right to publish, present or perform the works, adapt the work or grant rights to some other person.

Copyright as a literary work

Section 10 of the Copyright Act 1968 (Cth) provides that the term ‘literary work’ includes tables, compilations, figures and symbols expressed in words, as well as computer programs whether or not they are compiled.

Computer code as a literary work

Section 10 of the Copyright Act 1968 (Cth) defines a “computer program” as a set of statements or instructions to be used directly or indirectly in a computer in order to bring about a certain result. As indicated above, Computer code is considered a literary work. Recent case law has placed particular emphasis on the terms ‘set of statements’ and ‘to bring about a certain result’ when interpreting this definition.  That is, if code does not consist of a set of statements which relate to each other, (Data Access v Powerflex Services [1999] HCA 49 [53]) or that set of statements does not bring about a certain result then what is written may not constitute computer code within the meaning of the Copyright Act 1968 (Cth).

Copyright as an artistic work

Section 10 of the Copyright Act 1968 (Cth) defines ‘artistic work,’ regardless of its artistic quality, as any of the following:

• Painting, sculpture, drawing, engraving or photograph;
• Building or model of a building; and
• Any work of artistic craftsmanship not previously mentioned;
• but does not include a circuit layout.

Copyright as a dramatic work

Section 10 of the Copyright Act 1968 (Cth) defines ‘dramatic work’ as something that includes a choreographic show, a scenario or script for a cinematograph film, but is not the film itself.

Trade secrets

In simple terms, a trade secret is any secret commercial information that provides one business with an advantage over another.  For example, trade secrets have been used by Coca-Cola for decades to ensure that its formula remains secret.

Despite the lack of a settled, legal definition of a “trade secret”, their value is recognised both at law, and in equity.  At law, restraints of trade can be legitimately used in order to prevent the disclosure of trade secrets, or to prevent the use of trade secrets by employees in any subsequent business or employment.  Trade secrets are protected in equity by way of an action for breach of confidence even in the absence of contractual agreements restraining their use.

Confidential Information

When a party (Discloser) communicates the information to another (Recipient) it is considered confidential if that information:

• has the necessary quality of confidence; and
• has been communicated in circumstances importing an obligation of confidence.

For information to be confidential, it must not be public property, in the public domain, or common knowledge.  Ultimately, there are no formal standards in which information must adhere to in order to be confidential. Different types of information may be subject to different requirements.  In regard to information disclosed in person, whether a court will protect personal confidences depends on:

• the nature of the communication;
• the relationship between the discloser and the recipient; and
• prevailing notions of public policy.

Take away’s

Identifying, registering, monitoring and enforcing your organisations intellectual property rights is an essential part of any business development strategy.   Intellectual property rights can represent a valuable asset which may or may not require registration in order to protect it.  Whether it is a result of research and development, your marketing efforts or the fruits of your intellectual endeavours, executives and entrepreneurs must turn their mind to ensuring the appropriate protections are in place and act swiftly when infringements are uncovered.

Further references

Cases

• Data Access v Powerflex Services [1999] HCA 49

Legislation

• Trade Marks Act 1995 (Cth)
• Patents Act 1990 (Cth)
• Designs Act 2003 (Cth)
• Plant Breeder’s Rights Act 1994 (Cth)
• Copyright Act 1968 (Cth)

Related articles by Dundas Lawyers

Articles on Trademarks

• What is a certification trade mark?
• The importance of using your trade mark
• Should you trade mark your business’ name or its logo?
• Trade mark infringement – an introduction
• Groundless threats of trade mark infringement
• Not so swole – removal of trade marks for non-use

Articles on Patents

• Ownership of employee inventions disputing ownership of patents

Articles on Plant Breeders’ Rights

• Plant breeders’ rights – an introduction

Articles on Copyright

• Copyright Infringement Online – lessons for online traders
• Copyright in artistic works
• Proposed amendments to the Copyright Act 1968 (Cth)
• Who owns copyright computer code? (Coming Soon)

Articles on Trade Secrets

• What is a trade secret?

Articles on Confidential Information

• What is a “Confidentiality Agreement”?
• Getting confidentiality agreements in place
• Enforcing the terms of a confidentiality agreement
• Is your confidential information really confidential?

Further information

If you need assistance identifying, managing or protecting your intellectual property rights please telephone me for an obligation free and confidential discussion.

Malcolm Burrows B.Bus.,MBA.,LL.B.,LL.M.,MQLS.
Legal Practice Director
Telephone: (07) 3221 0013 | Mobile: 0419 726 535
e: mburrows@dundaslawyers.com.au

Disclaimer

This article is not legal advice. It is general comment only.  You are instructed not to rely on the commentary unless you have consulted one of our Lawyers to ascertain how the law applies to your particular circumstances.